Nowadays, customers engage with a brand very differently from the past. Before you would rely on the company to provide a quality product or service at an affordable price, but this has since changed as social media becomes more essential to marketing strategies.
Customers are no longer concerned with just the product. They want to be engaged with the content of the business and have an emotional investment in the product they buy. Here are the best tips if you want to engage with your audience more and showcase your brand.
Gain Attention, Not Business
It may sound counterintuitive, but consumer purchasing habits have changed drastically over the decades since social media was introduced. People don’t seem to read about all a product has to offer, instead, they only focus their attention on products that have a personal connection to them. In essence, people want to connect with a brand, which means that creating a cause or social media event around your business is one way to engage with customers.
One of the biggest areas used in marketing is going green and being environmentally friendly. Businesses can improve their audience engagement by associating themselves with a meaningful cause such as this to show that they care about the world around them.
Update Social Media Regularly
A business that isn’t seen or heard from is easily forgotten. Even if it means posting a new blog to your social media accounts every hour to make sure your feed is being seen by your customers. Blog posts are quick and easy articles that customers can engage with instead of reading a boring monthly newsletter.
Try to incorporate as much imagery into your blog posts as well because we are all by nature visual people. Don’t just fill the page with random images, but make them relevant to what the article is talking about by using real-world pictures and videos to maximize your blog’s value.
Start a Trend
People will have their own opinions about your brand, no matter how hard you try to portray a certain image, but this can be mitigated if your business is a trend-setter. This can also be referred to as giving your business a unique personality that audiences can connect with. It gives the business a personal touch, and everything you post to social media will be seen as genuine.
Popular businesses like Starbucks are known for having upbeat personalities and they regularly communicate with their audience on social media. Communicate with your audience by answering their questions and concerns, but also posting likable content that they won’t easily forget. Whether it be a sassy advertisement to showcase your latest product, or a heart-felt story posted online, customers want to talk about someone, not something.
Remain Current with Content
The start of the COVID-19 pandemic saw many businesses jumping on the bandwagon to take advantage of any marketing opportunities they could. Because the pandemic left the entire planet in a state of complete uncertainty for quite some time, businesses started to branch into areas they had previously never explored. 2020 saw financially successful business owners and banks offering money relief to their customers and even supporting healthcare providers by assisting with medical supplies.
These are the types of causes that people react to, and when a business shows it cares more about its audience than the profit it can put in its pocket, it’s amazing how sales instantly increase.
It’s important to not become stale in your methods to engage an audience and lately, transparency and honesty are major selling points. Ensure that you have a clear message to convey to your supporters and engage with them emotionally, rather than just selling your business name.