It is a great feeling to look at your Twitter profile and see that you have thousands of followers. However, those numbers won’t amount to much if your followers aren’t engaging with your tweets. If you’re running a business, you must find ways to convert those numbers into engagements—and eventually, convert these engagements into sales.
Twitter engagement can be defined as the different ways people interact with your brand on the platform. This includes, but is not limited to, likes, replies, retweets, and tags. A good level of engagement is a better indicator of brand popularity as opposed to the number of followers
Hence, you must pay close attention to your engagement rate. From there, you may realize that there is a large gap between the size of your following and the actual engagements you’re getting. This post will aim to equip you with essential strategies—from purchasing cheap Twitter likes to boosting other forms of engagement such as retweets and replies.
Catch Your Audience At The Right Time
It is all about timing. For a platform that sees hundreds of thousands of tweets per day, putting your tweet out at a time that guarantees good visibility is vital. Stats show that ad engagement on Twitter increased to 27% in 2020. Advertising costs on Twitter are also lower compared to Facebook. To make the most out of this, test out different times to check which time of the day your post gets the most engagements.
Make Use Of Visual Elements
If you’re a regular Twitter user, you’ll be aware of how much a video or photo can stand out. Visual elements take up a lot of space on your screen, and the colors can attract attention. With good visibility, the more chances of increasing engagement.
So, whenever possible, include a visual element in your tweets. Share photos of your product, snippets of your team working on the product, post links about catalogs that feature your product, and any other relatable stuff that coincides with the industry you’re in.
Interact With Your Audience
A surefire way to drive up engagement is by interacting with your followers. Giving out likes and retweeting follows the principle of reciprocity. By engaging more with others, they will be more inclined to do the same.
What most people don’t realize is that by interacting with your followers’ tweets and replies, the conversation gets more visibility in the Twitter feeds of other users and indirectly causes more people to view your tweets and get acquainted with your brand.
Comment On Trending Conversations
There are always new trending topics or viral conversations to be had on Twitter, you can take advantage of these conversations and topics relevant to your industry to weigh in and engage with others. This helps increase your visibility and attract attention from those who don’t currently follow you.
An easy way to discover what is trending is by clicking the “show more” button that is found under the “what’s happening” section on the right-hand side of your screen. A long list of trending topics and interests will pop up. You can then check and see what conversations you can weigh in on or if there is any hashtag you can make use of. However, you must carefully select the trends or topics to participate in. Make sure you won’t take things out of context and make insensitive remarks.
Create Polls On Relevant Topics
Twitter polls are a pretty good way to encourage people to engage or react to your content. Polls allow you to ask questions on relevant topics in a way that is interesting and fun. More people are willing to engage with you when they know their opinion is being logged on and weighed against other people’s thoughts. It also helps that they can respond with just a click.
To make things more exciting, you can create a poll to ask your audience about which freebies they would like to get for special occasions such as Christmas and Valentine’s Day. You can also ask which product is their favorite from your brand, or which item they would most likely buy again. Aside from attracting engagements, you can also get a glimpse of your customers’ likes and dislikes—helping you create more effective marketing strategies in the process.
These are but a few strategies that can help you on your journey to amplifying your Twitter engagement. Further research about your target audience and scouting to see how your competition is operating is a great way to assess the way forward. Like all social media platforms, Twitter can also be used for both good and bad publicity. So, avoid situations that would cause your brand to be shown in a bad light.