Every day, every retailer completes hundreds of little tasks that take two to five minutes. They never appear to be a substantial time-waster on their own. However, when they work together, they suffocate productivity and stifle growth.
According to research from Deloitte, it’s best to focus on enhancements that can radically impact how your organization runs rather than incremental change.
Whether you have your own website for your online store or sell through channels such as Amazon, you need to rethink your business model. There are many things you can do to automate elements of your business and make life easier for yourself.
To help you save time and money, we’ve rounded up some tips for streamlining your ecommerce operations. So, let’s start with something easy, like how to automate your Amazon listings and product pages.
Hire Someone to Do Your Amazon Listings and Product Pages
If you’re selling through Amazon, making your pages and listings SEO-friendly is critical for two reasons:
- The most effective strategy to have your products listed for relevant search terms is to use the proper keywords.
- People will judge whether or not they want to buy your goods based on your page or listing, so it must be convincing.
This is why many business owners use professionals to assist them with this aspect of their operations. It is not only to automate your Amazon listings and product pages production. They also deliver higher-quality listings and pages that rank higher in searches and convert better.
You’ll need high-quality images and enticing writing to create high-quality listings and pages. This means you’ll need to employ a photographer to shoot your products and a copywriter to create your description. You will also need a keyword research expert to conduct your SEO product keyword research.
So, the best way to streamline your tasks regarding Amazon listings and product pages on your website is to hire someone who has experience.
Create a Mailchimp List for Your Customers
Mailchimp integrates with all of the biggest ecommerce platforms, including WooCommerce and Shopify. Make sure to sync your accounts if you’re utilizing the popular email marketing platform to distribute your newsletters and email marketing workflows.
Integrating with Mailchimp allows you to automatically send the email addresses of customers who express interest in your products to a specific Mailchimp list, allowing you to keep them up to speed on your latest goods and offers.
Collect Customer Feedback after a Purchase
Every ecommerce store understands the importance of honest feedback and reviews. It has the potential to build or break your company. To encourage reviews, set up automatic email workflows to send follow-up emails a specified period of time after a transaction is completed.
Ask your customers for their feedback and provide a link to where they can leave a review. If you sell on Amazon, too, don’t forget that you can do the same thing to collect reviews there.
Automate Inventory for Low-Stock Items
Running out of a product might result in lost revenue and dissatisfied customers. Automate your inventory management to avoid this. This way, you’ll know when a product is running low in supply.
Low stock notifications (depending on thresholds you establish) and out-of-stock notifications are both possible with WooCommerce. You’ll know immediately when a product in your inventory has to be reordered. Also, make sure your inventory is up to date with what you have on Amazon.
Send Abandoned Cart Emails
Ecommerce shopping carts are abandoned in 75% of cases. Abandoned cart reminders encourage customers to return to your site, and you don’t have to do anything because they’re automated.
It’s simple to send abandoned cart emails by integrating your ecommerce platform with a mailing service. Other native interfaces between your ecommerce platform and transactional email providers are also worth considering.
Nurture Leads via Email
People aren’t always ready to buy straight away. Customers will go through a standard customer journey with your organization, with time spent in the research and consideration phases before opting to give you money.
You can foster this process with email marketing content if someone has given you their email address and permission to reach them. Simply ensure that everything you send them is of high value, such as discount vouchers or free gift offers.
Automatically Schedule Social Media Posts
Social media is a fantastic marketing platform for ecommerce especially. The number of people that utilize social media on a global scale is huge and growing. 54% of social media users conduct product research on their chosen platform.
It should come as no surprise that online retailers devote so much time and effort to social media marketing. It’s a continuous process, where you have to regularly generate relevant material and engage with your audience.
With process automation in social media marketing, your company can reap the benefits of having a social media presence without devoting as much employee time to it. There are numerous online apps and other solutions available to help you automate your posting activities. You can create posts in bulk and then schedule when and how they’re distributed using tools.
Automate Purchase Orders
Purchase orders can be raised automatically in response to incoming sales. The order can be generated automatically when a purchase reduces your stock to a specified level. You can even set restrictions for distinct commodities’ first-choice suppliers.
Automated purchase order tracking also makes it easier to keep track of your orders. There’s no need to go back and forth between stock sheets, emails, and other documents. Everything is managed using a single management system.
Bonus: Amazon Repricing
Repricing tools are another option for precisely automating your Amazon listings. It’s essential to be in the loop with pricing that fluctuates every two minutes. You can look for the best repricer tool or just use Amazon’s free tool, which has its own set of advantages and disadvantages.
Over to You!
We provided you with some useful suggestions for streamlining different aspects of your business. Good luck with your implementation!