For ages, growing a business from scratch was substantially difficult, time-consuming, and often limited by geographic reach. With the invention of the internet and a host of technological innovations, brands can now reach an unprecedented number of consumers, fans, and subscribers. While by no means is it easy to grow a business even today, there are many tools available that can increase the rate of growth for savvy entrepreneurs.
Even with these tools, a traditional understanding of business is still crucial in growing businesses in the online arena. To illustrate the point, let’s look at how a degree in business can actually accelerate the rate at which your brand’s online presence will grow.
It Provides Better Marketing Instincts
Arguably one of the most effective ways to augment and accelerate the online growth of any brand is through marketing. With a plethora of mediums and channels to take advantage of, brands can now reach audiences via social media, search engines, individual websites, and even email. However, this ability is wasted if the brand in question cannot adequately develop sound marketing strategies.
Earning an MBA with marketing expertise, for instance, can imbibe entrepreneurs with a variety of unique skills and the intuition necessary for successful marketing. From knowing how to target an audience to understanding the value of ad copy and imagery, earning a degree in business prepares entrepreneurs for brand-related challenges both online and off. Because of this, any brand serious about growth should enlist the services of at least one person with a business degree and marketing experience.
It Ensures a Technical Understanding of Advertising
Earning a business degree doesn’t just provide people with better instincts and marketing ideas in aesthetic terms: it also prepares them for more technical challenges. In the world of marketing, understanding inherently concepts such as PPC, CTR, quality scores and ad spend is crucial for long-term success and brand growth.
Even with a bachelor’s degree in business, entrepreneurs who are set on building impressive online brands will find plenty of opportunities to learn about various forms of digital advertising. This method is arguably the most common benefit for brands seeking to grow online – an advanced understanding of advertising can benefit both in paid campaigns and organic forms of outreach (such as content creation).
It Better Connects Brands to Audiences
An innate understanding of business and branding provides a variety of advantages, but one common way that a degree can assist in growth is through a better understanding of audiences. Valuable marketing skills are taught when earning a business degree that make elements such as market research, demographics, and consumer interests more easily understood. This information ultimately helps any brand (whether they are seeking profit or not) more effectively isolate relevant audiences and pitch the best messages, ads, and content to them.
The end result is that efforts designed to bolster brand growth get better mileage, thereby improving the efficiency of any brand efforts.
Any entrepreneur has a vested interest in obtaining a business degree – if only to improve the day to day performance of their brand. However, such degrees can also bolster the ability to accelerate online growth through marketing prowess and an understanding of the audiences a brand will inevitably target. Ultimately, pursuing a business degree can dramatically improve the growth potential of any business or brand operating in the digital realm.
