If you are starting your company, brand awareness is the crucial step you must incorporate in your business strategy in order to be recognizable among people. Starting your brand awareness campaign is not a one-off thing, so you must focus on delivering a statement just because it will last forever.
This teething phase is commonly used by startups, however, strong companies like Coca Cola are still investing a lot of money into brand awareness even though their brand is already recognizable all over the world. It does not matter what you think or does with your business as long as the customers think otherwise.
You have to make a statement for your business that will be recognized by so many people that might turn into your customers. As we established, brand awareness is crucial for every business, so let’s dig deeper on steps you must take for executing a perfect brand awareness campaign.
- Get to know your ideal customer
Firstly, for every business, you must know your target audience. This will make everything easier from marketing campaigns to sell your products. You must have a clear idea of your ideal customer, but not just male or female, you must dig deeper and understand to what people your product is appealing.
Creating a buyer persona is a well-known strategy among successful businesses, and it means that they create and picture their target customer, from the name, age, marriage, height, needs, income, hobbies and etc. in order to find out how they can attract the customer easier. Unfortunately, only 44% of the marketers actually create buyer personas before launching any brand campaign.
Once businesses know what to target, the strategy for brand awareness will be used efficiently without wasting resources on uninterested customers.
- Get into the conversation
Once you know your target audience, get into the conversation by finding out where they hang out, join them, ask them questions about their needs. This will help you execute the perfect brand awareness campaign.
If you know what your target audience demands, you will have a better chance of creating a successful brand awareness campaign.
Brand awareness is all about research and creativity. The process is simple, find your customer needs and attract them in your own unique style different from the competition.
- Set your goal and determine your budget
As we mentioned, brand awareness is very important, however, there is a limit that the company can spend on all these things. So, in order to find out what budget you will need, firstly you must know what you want to achieve with the campaign.
Once you set your goal, you can build a budget that will support it. Let’s make one thing clear, building a brand awareness campaign can be costly. Many millions are used by giant companies in creating their brand awareness campaign. Don’t worry, you don’t need to pay a million to announce during the Superbowl commercials. You can start small, but you will have to invest in brand awareness as it is a long term investment.
- Social Media presence
In today’s world, every company is present online. This step is crucial if you want to have brand awareness. Facebook has 2.2 billion active users monthly, followed by YouTube 1.5 billion monthly active users and Instagram 800 million, all these opportunities must be used.
If you do not have the experience to build a strong social media presence, hire a professional. This will be money well spent just because it will attract so many customers and have a positive outcome on your brand awareness.
- Outsmart your competitors
There are so many different creative ideas that can make your brand awareness campaign successful. Do not use common and everyday cliche campaigns that are just getting bored the people.
Brainstorm a new way of communicating with your audience that you determined earlier. Examine every information about them. This will help you to come up with a different strategy from your competitors.
Find out the presence of your competition online and in the market, as well as their weaknesses and strengths. Always be different. People nowadays recognize creativity and are easily attracted to something new.
These are some of the steps before launching your brand awareness campaign. There are so many other things to create your campaign, however, every brand awareness lies on top of these 5 pillars. Be creative and invest in your brand in order to survive in this competitive market.