6 Tips for Improving Your Customer Communication



It’s difficult to run a business without customers. Therefore, maintaining the satisfaction of your clients is paramount. One of the best ways to do this is through efficient communication. If you’re hard to reach, any mistake your company makes will probably stay unforgiven. You will also be unlikely to gather a loyal client base. Regrettably, many businesses struggle with these connections. So, here are six tips for improving your communication with customers.

  1. Gather the Right Tools

Arguably, the most essential part of communication is the technology behind it. Without a method to start the conversation, nothing will get done. Ergo, gathering the right communication tools should be a priority. Try to keep in mind that not everyone has an up to date cell phone. It’s wise to find multiple forms of conveyance just in case. You can also consider improving your current tools. Updated methods like using a virtual phone system may increase your communication efficiency.

  1. Ask What the Customer Wants

Not everyone enjoys talking on the phone. Others detest answering countless e-mails. Unfortunately, you can’t please all of your clients with one form of communication. Therefore, it’s prudent to simply ask the customer how you should get in touch. This may be confusing to maintain, particularly if these relations aren’t handled by technology, but it shows that you care. It also increases the chance that your message will be answered, thus leading to more sales.

  1. Get Personal

Clients don’t tend to enjoy speaking with an emotionless employee. It shows a lack of empathy and can get extremely boring. If you want to create a loyal base of customers, you need to display an interest in each one’s personal life. Start off by learning first and last names. If allowed, call a customer by the given first name. This helps patrons to think of you as a friend instead of a partner. Next, share parts of your life and subtly encourage the client to do the same. For instance, talking about your children may ignite a passion in fellow parents. While you shouldn’t pry, remember that friendship creates loyalty.



  1. Stay in Touch

Once a transaction is complete, it’s tempting to forget about it for the foreseeable future. However, staying in touch can work wonders for your customer communication. As long as you aren’t pushy, asking after your client may be appreciated. It shows a drive to improve your service. Simply send a message wondering about your customer’s satisfaction. If you don’t receive a reply, that’s all right. At least the patron knows you’re interested.

  1. Request Feedback

Numerous customers are known for showing great initiative in providing feedback, even when it isn’t asked for. Receiving negative reviews publicly is rarely good for business. Ergo, it’s far better to ask for commentary than to have it thrown at you unprompted. While communicating with your customer, be sure to ask for feedback. Try to both say and prove that you’ll take any comments seriously. Doing so helps to negate the loss of customers after a mistake on your end.

  1. Be Positive

Wordage and inflection matters more than you may think. Humans are prone to judging things by emotions instead of pure quality. If a customer had a negative experience with your business, that emotion will likely become attached to the product. You can prevent this by encouraging positive attitudes among your employees.  Be sure your customer service representatives are friendly. This can help to associate a positive conversation with your company.

As the saying goes, communication is key. It’s tempting to focus all of your attention on the service you provide, but talking to your clients is just as important. Even if your services are of the highest quality, neglecting your customers could shut you down. Keep in touch and make sure the customer comes first.