Do you want to build an email subscriber list for your organization, but you’re not sure how to do so?
Creating a subscriber list and communicating through email is one of the most effective ways to build
trust with an online audience. Once you have built up this trust in this way, you will be in a position
to promote your products and services to people who are genuinely interested in what your business
has to offer. Below are some of the main steps you need to follow to create a responsive email
Create an Email Marketing Plan
Every successful business activity starts with a plan. You need to create a plan that you can follow
and implement as easily as possible. To make life even easier for yourself, you could hire an email
marketing campaign services provider to help you out. A wide range of planning, scheduling, and
mind mapping tools are also available to help you at this stage of the project.
Choose an Autoresponder
Email marketing sounds easier than it actually is. If you intend to grow a large email subscriber list,
you will need to capture your subscriber’s contact details, store these contact details somewhere
and send out scheduled and one-off emails to these people. You also want to be able to analyze the
activities of your subscribers and find ways to make your email marketing campaigns more efficient.
A software system called an autoresponder allows you to do all of this and there are a number of
these systems offered by different autoresponder providers. The autoresponder you choose should
be affordable, reliable, easy to install and contain all of the features you require.
Create an Opt-in Form and Landing Pages
To capture your subscriber’s contact details, you need to create an opt-in form. Typically, this form
will ask potential email subscribers to submit their name and email address. Once you have this
information, you can start to communicate with your new subscriber. Opt-in forms can be inserted in
websites, in social media pages, in landing pages and any other online areas where you want people
to join your email subscriber list.
Create an Opt-in Offer Your Subscribers Can’t Refuse
In order to get people to subscribe to your subscriber list, you have to offer them something valuable
in exchange for their contact details. This offer could be a valuable report, eBook, video,
consultation, or another gift that will help them. Ideally, this offer should be of a digital nature, so
that it won’t cost you anything to give it away to your subscribers for free.
Create a Set of Follow-up Emails and Regular Broadcasts
When a new subscriber joins your list, you need to keep sending them valuable information.
Occasionally, you can promote offers to them and you can do this by creating a set of follow-up
emails that are sent automatically to your subscribers. You can also send one-off emails whenever
you wish to as well. You should always keep an eye on the responses to your emails and always look
for ways to refine and improve your email marketing campaigns.
Email marketing is one of the most effective ways to build an online business and generate sales.
Following the tips above will ensure that you make the most of this online marketing strategy.