In a previous article, we talked about four web design mistakes that can hamper your site’s SEO
performance. Bad navigation and a splash page standing between your audience and the actual
contents they are searching for are among the worst mistakes you can make when developing a
In this article, we are going to focus on the exact opposite. There are things you can do when
designing a site that will improve SEO performance. We are going to review the best tricks you can
use right away in this article.
SEO for Images
A lot of web designers and site owners still don’t realize the importance of having SEO-friendly
images on their websites. While search engine crawlers cannot see what the images are showing,
they will still scan the images for possible content cues and other details.
When designing a site, always add proper ALT tags to images. The short description you add to the
images’ ALT tag will help crawlers understand your site better, hence improving the site’s SEO
performance greatly. This trick also helps images get indexed by Google Images, adding more
sources of search engine traffic in the process.
Don’t forget to limit the size of images you use across the site. Ideally, the images you post on your
site should be no bigger than 100 Kb. This is important to maintain good user experience and SEO
performance at the same time.
There are two ways you can approach mobile-friendliness. You can create an entirely different
version of the site for mobile devices or implement a responsive layout. Both approaches are great
as long as they are implemented properly. What you need to focus on is the overall mobile user
experience the site delivers, especially since it is a major factor taken into consideration by Google
and other search engines when ranking your site.
For example, increasing the size of text on your site when viewed from mobile devices can help users
read articles more comfortably. As a result, they will stay longer on your site and search engines will
see this as a positive thing.
The same can be said for viewports. Viewport is a meta tag that helps pages appear correctly on
mobile devices. Make sure the right viewport tag is defined in the header of every page to ensure
Maryville University and its masters in software development department recently studied the
importance of good programming in web development. A site that is coded efficiently will be smaller,
faster, and easier to access. Keep in mind that these three aspects are also affecting your search
engine rankings, so good coding is important. The online masters in software development program
even has classes on this matter.
A lot of designers and developers often neglect best practices when transforming PSD designs into a
working website. Take the necessary steps to optimize your codes further so that your site can
perform optimally and deliver the best user experience when accessed.
These are the three killer web design tricks you can use to boost your site’s SEO performance. As
mentioned before, these tricks can be implemented right away and will have an immediate impact
on your search engine rankings.