Samsung announced today its Galaxy Round, the world’s first smartphone with a curved display. The phone uses Samsung’s flexible screen technology, but the phone itself doesn’t actually flex or bend. Instead the 5.7-inch Super AMOLED screen has a slight curve to it, which Samsung says offers a “comfortable hand-grip feeling.”

“The curved display doesn’t just offer aesthetic and comfort improvements”, Samsung says. With the Roll Effect, users can tilt or roll the device on a table to check missed calls, remaining battery life and more. Additionally, Samsung has built in “one-hand operation features,” which bring some settings or controls to the sides of the screen.

The device’s  will include a  5.7-inch OLED 1080p display which will be 7.9mm thick, has  a 2800mAh battery, 3GB of RAM, 2.3Ghz quad-core processor and a 13-megapixel camera.