IBM and Ogilvy Creative Outdoor Ads with a Purpose


Earlier this week, Ogilvy France was awarded this year’s Outdoor Lions Grand Prix award at the Cannes Lions International Festival of Creativity, for its work on IBM’s ‘People for Smarter Cities’ campaign. The campaign fused traditional outdoor and interactive advertising, creating billboards which doubled up as street ‘furniture’ for passers-by.

Other big winners who scooped Gold Lions for their work in the Outdoor Lions category – sponsored for the fourth consecutive year by Clear Channel Outdoor (CCO) – include: BETC Paris for Evian, JWT Ogilvy & Mather London for Expedia; Duval Guillame Modem Belgium for Turner Broadcasting,; MayoDraftFCB Lima for the Portable Water Generator; McCann Melbourne for Metro Trains, McCann WorldGroup for L’Oréal; Marcel Paris for Ray-Ban; DraftFCB Chicago for Sharpie; Ogilvy Brasil for Sport Club Recife; Leo Burnett Tailor Made São Paulo for Hemoba / Esporte Clube Vitória; Saatchi & Saatchi LA for Toyota; Leo Burnett Schweiz for Swiss Life; and Publicis Brussels for STIHL.  Rad More