California designer Electric has recently extended their line of products from Sunglasses on to snow goggles, helmets, bags and accessories. Their new venture is Electric watches, the first collection is currently available  and it includes 3 models born from the spirit of the iconic styles of our past, twisted and modernized for today.

Electric’s history of developing top quality functional accessories with timeless style creates the perfect context for the introduction of watches to our world. Reengineered classics, born from the spirit of the iconic styles of our past, twisted and modernized for today. The finest materials and craftsmanship create an unprecedented level of value in our line.

See all the various styles at Electric

elebrating our debut collection over the following pages.